How Steven Singer Became the Most Hated Jeweler in America
Steven Singer is at it again—making headlines and proving why he’s the most hated jeweler in America. Philadelphia Magazine featured Steven Singer and Steven Singer Jewelers in an in-depth article, exploring the story behind the man, the myth, and the infamous "I Hate Steven Singer" campaign that has captured the attention of millions.
The Man Behind "I Hate Steven Singer"
You have probably seen the billboards or heard it on the radio “I Hate Steven Singer”! For years, people have been asking: why does everyone hate Steven Singer? The answer is simple— because he makes it impossible to shop anywhere else! Steven is committed to offering the best quality jewelry at the very best possible prices, along with lifetime guarantees, free shipping, and the kind of customer service that keeps people coming back. Steven has disrupted the jewelry industry in a way that competitors hate—but our customers love (and that’s all that matters!)
The Philadelphia Magazine Feb. 2025 issue dives deep into Steven’s journey from his early days as a passionate entrepreneur in Philadelphia’s Jewelers’ Row to how “I Hate Steven Singer” became a household name. It discusses his early struggles to get his signature marketing campaign out there, even with pushback from his employees, family, and even his radio and billboard partners. No one would agree to the campaign and no one could see his vision, but that didn’t stop Steve! After years of failed attempts to get someone to run his ad and a mountain of legal paperwork that released advertisers from any liability, the campaign finally launched and quickly became an overnight success. Steven Singer’s brand identity still makes people stop and ask, “Who is this guy, and why do people hate him?”
More Than Just a Slogan—A Jewelry Experience Like No Other
Steven Singer Jewelers isn’t just about clever marketing. We’re about offering real value to our customers (who we consider our friends!) Whether you’re shopping for our iconic 24K gold-dipped roses, our stunning real, natural Earth born diamond™ jewelry with Steven Singer’s unbeatable full-value lifetime trade-up guarantee, or just a shopping experience that’s honest and pressure-free, Steven has built a brand that people trust—and it keeps our friends coming back!The feature in Philadelphia Magazine highlights not just the success of the brand and the growth of Steven Singer Jewelers. The article also takes you behind the scenes, with an insider look at his high-tech surveillance system, extensive technology, jewelry organization, secure bank safe volt, business operations, and more!
With over four decades in the Love Business, there are a lot of stories to be told; from the World’s Largest Bubble Bath held right in our showroom to recently offering Travis Kelce and Taylor Swift a free $1,000,000 engagement ring, Steven Singer Jewelers is known for doing what no other jeweler would ever do. Steven’s commitment to making jewelry shopping fun, easy, and memorable has set him apart in an industry that often feels intimidating. He’s not just selling jewelry—he’s changing how people buy it.
If you haven’t read the article in Philadelphia Magazine: February 2025 edition, written by Emily Goulet, what are you waiting for? Subscribe to Philadelphia Magazine or Buy an Issue, today!
